FEMA’s Far-Reaching Public Affairs Efforts Mitigate Flood Of Concerns

In the midst of the heart-wrenching news reports, sound bytes and images connected to the recent floods in the Midwest, an ongoing case study in effective public affairs is unfolding. A PR staff of about 45 at the Federal Emergency Management Agency (FEMA) and the Federal Insurance Administration (FIA is part of FEMA) have been overseeing one of the most wide-reaching public affairs campaigns in the agency's history. Their efforts have included everything from community outreach to extensive media relations. Harriette Kinberg, chief of the FIA's marketing division, said because FIA knew several months ago that the flood potential this spring was going to be high (based on weather service reports), it was able to plan a significant outreach program. "We created a TV spot, snow melt messages and radio announcements.

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