FEMA’s Far-Reaching Public Affairs Efforts Mitigate Flood Of Concerns

In the midst of the heart-wrenching news reports, sound bytes and images connected to the recent floods in the Midwest, an ongoing case study in effective public affairs is unfolding. A PR staff of about 45 at the Federal Emergency Management Agency (FEMA) and the Federal Insurance Administration (FIA is part of FEMA) have been overseeing one of the most wide-reaching public affairs campaigns in the agency's history. Their efforts have included everything from community outreach to extensive media relations. Harriette Kinberg, chief of the FIA's marketing division, said because FIA knew several months ago that the flood potential this spring was going to be high (based on weather service reports), it was able to plan a significant outreach program. "We created a TV spot, snow melt messages and radio announcements.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.