Case Study No. 110: Baystate Health Systems

Communications Strategy Reaches Spectrum of Employees Baystate Health Systems, Inc. had just devised a markedly different way for employees to report and keep track of their sick and vacation days, and needed to communicate the changes to its approximately 5,000 employees. The primary challenge several years ago for the Springfield, Mass., healthcare concern was how to communicate the details of their new "Earned Time Program" to employees of differing educational, linguistic, professional and ethnic backgrounds scattered around at several locations in a timely, efficient and empowering manner. "The most important aspect was for employees not to see [the new initiative] as taking things away from them," said Anne-Marie Szymt, director of human resources and operations.

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