Best Healthcare PR And Marketing Campaigns Push The Envelope


Entries for our first annual "Healthcare PR & Marketing News Contest for the Best PR and Marketing Campaigns of 1996" were nothing short of phenomenal. Our panel of journalists and marketers developed a renewed appreciation for this industry's hotbed of PR and marketing talent. The winning entries provided brilliant examples of well-orchestrated cause marketing strategies, highly targeted and creative local and national publicity efforts, and innovative issue-based campaigns. What was most compelling about the campaigns of the winners and honorable mentions is the blurring of lines between successful PR and marketing. Indicative of where the industry is heading, we believe that this interdependency trend provides the ultimate challenge and roadmap for impactful results. The winners are: Best PR Campaign of 1996: Yale-New Haven Hospital's "Now I Know Better: Kids Tell Kids About Safety" publication (New Haven, Conn.) * Best Marketing Campaign of 1996: Schwartz Communications' "Heartstream's Forerunner Saves Lives" (Waltham, Mass.)Honorable Mentions for Best Marketing: Porter Novelli's "Commit To Quit" Campaign (New York), and Best PR: GCI Group's "Hats Off to Rogaine" Campaign (New York). This issue of Healthcare PR & Marketing News features articles on each of the winners and the honorable mention recipients.

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