MEDIA INSIGHT: FORBES MAGAZINE


SECTIONSEDITORSDAYS TO CONTACT/DAYS TO AVOIDMETHODSCOMMENTS Advertising/MarketingEverything from fledgling operations to business rebounds are probed. Senior Editor: Joshua Levine: 212/620-2480; Fax: 212/620-1873 Forbes is published every two weeks so editors aren't working on daily deadlines, but information should be submitted at the start of the period for the next issue. Levine says he wants "no human contact" with PR practitioners and prefers pitches are sent via mail. Faxes can be sent if a story merits immediate attention. PR plugs for news which touches on advertising and marketing must be specific and very well tweaked. Generic press releases are likely to irk editor, so be pointed with your pitch. Entertainment Industry Not a forum for just Hollywood types. These pieces uncover the atypical. Senior Editor: Lisa Gubernick: 212/620-2471 Same as above. No e-mail, faxes or phonecalls. Editor wants "really, really unique" pitches in writing. More than 90 percent of press releases end up in the waste bin. The rare ones that make it past editor's desire to trash releases are those rare nuggets that are newsy and meaty, or tip off an editor to a hot story. Online At http://www.forbes.com, Forbes' Web site version but is going to daily format in several months. Based at Forbes' Massachusetts office. Senior Editor: David Churbuck 508/420-5803; Fax: 508-420-0006 E-mail: forbes@mindspring.com Address: 854 Main Street Cotuit, MA. 02635-3116 Same as above. Editor doesn't return e-mails or phone calls but says most promising route to make a pitch is via e-mail or by mailing a release. Editor also says he gets 200 pieces of mail each day and throws most of them away. PR professionals who want to court this editor for a share of the media limelight will do best by pitching ideas for a story, providing "scoops" or acting as liaison to highers-up. Also if you're pitching a product, send it so editor can try it out. Run-of-the-mill releases will be tossed.

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