ALAN CARUBA ON THE BORING INSTITUTE, DENNIS RODMAN AND OTHER PRESSING ISSUES

PR NEWS spoke with PR guru, Alan Caruba, to get an insider's perspective on PR and how the field is changing. Caruba, 59, is CEO of The Caruba Organization, Maplewood, N.J., (201/763-6392) which he established in 1970 after a career in journalism.

Caruba is widely known as the founder of the popular media spoof,