MARKETERS STARTING TO RECOGNIZE IT’S NOT RAINING MEN IN HEALTHCARE 12/12/1996 By PR News Marketers on the lookout for male patients shouldn't expect to find them in the their hospital or doctor's office. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; email@example.com.