CONSULTING CAREER IS IN STORE FOR MANY IN THE PR FIELD


A well-known saying in public relations is that PR execs do not retire or fade away - they become consultants. We all know friends and associates who move into the world of consulting when retirement calls. These people work part-time for one or two clients - one of which often is a former employer. With computers, telecommunications and the Internet makin it easier to set up home offices, this phase in the life cycle of a PR person no doubt will continue. Beyond this, the odds are increasing that more PR people will find themselves operating as independent consultants at earlier stages in their career.

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