SELLING THE SIZZLE: AD WARS ENDURE BETWEEN DAVID & GOLIATH HOSPITALS


The marketing campaigns by the industry giants have put heretofore comfortable smaller providers into full defense mode as the two sides fight for customers who are getting more say in where they go for health services. While Columbia/HCA, Nashville, Tenn., has apparently won the advertising battle by blitzing the media recently with its $40 million ad campaign, smaller hospitals are hoping to win the war with aggressive marketing tactics. One of the generals fighting on the side of the smaller hospitals is Lee Snedaker, whose Snedaker Communications Group in Salt Lake City, Utah, creates "syndicated" advertising campaigns for local providers. But his support of smaller providers has not gone without a hitch.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.