The marketing campaigns by the industry giants have put heretofore comfortable smaller providers into full defense mode as the two sides fight for customers who are getting more say in where they go for health services. While Columbia/HCA, Nashville, Tenn., has apparently won the advertising battle by blitzing the media recently with its $40 million ad campaign, smaller hospitals are hoping to win the war with aggressive marketing tactics. One of the generals fighting on the side of the smaller hospitals is Lee Snedaker, whose Snedaker Communications Group in Salt Lake City, Utah, creates "syndicated" advertising campaigns for local providers. But his support of smaller providers has not gone without a hitch.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.