AT&T ANSWERS CALL FOR COMMUNITY SERVICE AND SCORES A PR COUP


When AT&T [T] revealed last week that it would be giving its 127,000 employees a paid day off for community-service projects, it not only set a precendent but strengthened its relationship with its employees and garnered positive media exposure. "It makes our people feel like they're working for a progressive company," said Burke Stinson, a spokesman for AT&T, New York. "We're a company that surveys our people to death and it has recently become apparent that so many people are absorbed in their work and their family lives that they don't have time for volunteer work." The AT&T decision allows employees to set up on their own, or through the corporation's outreach efforts, a day spent volunteering for any kind of cause or not-for-profit organization they select. Workers will not be required to prove that they acted as volunteers and will only have to clear their day or hours of choice, according to Virginia Gold, a spokeswoman for AT&T.

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