AT&T ANSWERS CALL FOR COMMUNITY SERVICE AND SCORES A PR COUP


When AT&T [T] revealed last week that it would be giving its 127,000 employees a paid day off for community-service projects, it not only set a precendent but strengthened its relationship with its employees and garnered positive media exposure. "It makes our people feel like they're working for a progressive company," said Burke Stinson, a spokesman for AT&T, New York. "We're a company that surveys our people to death and it has recently become apparent that so many people are absorbed in their work and their family lives that they don't have time for volunteer work." The AT&T decision allows employees to set up on their own, or through the corporation's outreach efforts, a day spent volunteering for any kind of cause or not-for-profit organization they select. Workers will not be required to prove that they acted as volunteers and will only have to clear their day or hours of choice, according to Virginia Gold, a spokeswoman for AT&T.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.