FIRMS SHOULD LOOK TO NET PHONES TO SAVE DOLLARS

With agencies taking on projects all over the world, PR executives may want to look to Internet telephone as a way to talk to clients on the other side of the world for the price of a local call. That is the promise of "telephony," which will use the Internet rather than the telephone network. Supporters of Internet telephones, also known as Net phones and Web phones, believe they will transform global communications for all companies, but especially communications firms.