Collecting an overdue bill from a healthcare client is a delicate dance: You want your money, but you don't want to alienate a customer. According to healthcare PR agency executives, the secret to maintaining a good business relationship with a client is to first discover the reason for the client's failure to pay by expressing concern for his well-being, rather than for your money. Typically, a client will offer one of three explanations for not paying: He's been remiss in making the payment (in which case a gentle prod from you should do the trick); he has a problem with the bill that he's been reluctant to broach (in which case you resolve the matter as quickly as possible); or he's having financial difficulties (in which case you work out a payment schedule). "If polite attempts don't work, press harder-just how hard depends on how valuable the client is to you," said Julie Wang, CEO of Wang Associates, a healthcare PR firm in New York. "If you're eager to retain his business, tread gently, with a veiled threat to curtail future dealings.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.