MEDICAL DEVICE PEOPLE RIDE THE INFORMATION HIGHWAY

In a high-tech medical device industry, manufacturers are leaning more heavily than ever on cyberspace to boost their marketing efforts. A show of hands at last month's annual meeting of the Medical Marketing Assn. (MMA) in Keystone, Colo., showed that nearly every manufacturer represented at the two-day meeting uses the Internet on a regular basis to reach product decision-m akers and end-users alike.