HOSPITALS SEIZE UPON THE MARKET IN ELDER CARE 10/31/1996 By PR News One hospital has seen the growth in "elder care" and changed its strategic brand planning accordingly. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; email@example.com.