Think of some of the greatest healthcare branding campaigns and how they use color to accentuate their attributes: the American Red Cross and its trademark vivid red cross; Blue Cross/Blue Sheild's traditional stately blue shield and the American Medical Association's cheerful kelly green logo. Many of you think of color as a secondary part of a healthcare marketing or PR campaign. But to make your messages truly stand out you may want to bump color to the top of your priority list. Most experts agree the use of color in and of itself isn't a guarantee for success, and cannot save an ill-conceived marketing or advertising plan. But used correctly and strategically, it can make your messages perform - and leave other marketers' monotonous, uninspired attempts in the colorless dust, said Lyn Dally Geboy, an account executive with BVK/McDonald, a Milwaukee-based healthcare marketing/communications agency.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.