In the 1,600 actions the Software Publishers Association has had a hand in since its inception in 1984, its recent lawsuits against Internet Service Providers and end users over copyright infringement is one of its most controversial and may not be viewed as a smart PR move by the time this is played out. In its own admission, the SPA is stepping on some toes in taking on ISPs --specifically three companies, Community ConneXion of Oakland, Calif.; GeoCities of Beverly Hills; and Tripod Inc. of Williamstown, Mass.; and two users over claims of copyright infringement.
SOFTWARE PUBLISHER’S ASSOCIATION’S LEGAL MOVES PUT IT IN PR SPOTLIGHT
You might also be interested in:
- Get Emotional and Watch Fans Share Your Content More Frequently
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How to Protect Your Brand From Digital Information Leaks
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter
- 8 Video Scripting Tips for PR Pros