RESEARCH FORUM AT CONFERENCE


The Public Relations Society of America (PRSA) will host a research forum during the annua conference in St. Louis next month. Organized by PRSA's Research Committee, the three-hour session will feature top PR executives engaged in role-playing in a real-life corporate scenario. The executives will draft research plans to develop strategies to address the problems and opportunities suggested by the fictitious scenario. The event is co-sponsored by the corporate section of PRSA and the Counselors Academy of PRSA.

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