ON THE PULSE/TRENDS & SURVEYS


Mental Healthcare 'Inadequate'? A survey of consumers in managed care plans has found that 35 percent perceive mental healthcare to be "inadequate" and only 15 percent rate the care as excellent, placing it among the lowest ratings for any type of treatment. This could mean serious implications for healthcare marketers, as unsatisfied patients leaving a health plan can run from 10 percent to 25 percent annually - with each 1 percent loss meaning $6 million to $9 million in lost revenue for a medium-sized HMO. The findings released last week are based on the 1995 CareData Annual Health Plan Member Survey of 10,510 health plan members. Of the respondents who rated their mental health care as excellent, 88 percent said they would re-enroll and 81 percent said they would recommend their plan.

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