19961007 TRADE, BUSINESS MEDIA MAY BE GETTING TOUGHER TO CRACK October 7, 1996 TRADE, BUSINESS MEDIA MAY BE GETTING TOUGHER TO CRACK October 7, 1996 Trade and business media at times have had a reputation of being an easy mark for PR execs seeking coverage for their companies or clients. If that ever was the case, it is becoming less true, new data suggests. An extensive study of thousands of print articles covering high-tech companies found that coverage over recent years has tended to become more neutral. The study, an advance copy of which was obtained last week by PR NEWS, also found that it is becoming harder for companies to get their key marketing messages into print. While the study by media analysis and benchmarking firm The Delahaye Group, Portsmouth, N.

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