With the theme "Healthcare has never worked like this before", Columbia/HCA Healthcare Corp.'s [COL] new national advertising campaign has "worked" to bring it an unsightly lawsuit. Columbia University, which operates Columbia-Presbyterian Medical Center in New York hasn't taken kindly to another Columbia using the same name in a national ad campaign and on Sept. 13 filed a lawsuit against the healthcare giant in U.S.
COLUMBIA/HCA FIGHTS OVER NAME IN ADVERTISING CAMPAIGN
You might also be interested in:
- How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
- The Week in PR
- 3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion
- Disney Parks' Videos, Photos Lead Travel Brands on Social
- How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks