With the Dow Jones industrial average hitting all-time records the last two weeks, PR firm executives can't help but be aware how the overall strength of the economy is propelling their business. For many firms, the past 18 months have been the strongest and most profitable period they can remember. The good times can't last forever, and are in stunning contrast to the dark period of 1990-92. Then, many firms suffered a collapse of business, which spurred layoffs, reorganizations, mergers and some outright failures. Recalling this period, John Softness, chairman of The Softness Group, New York, said that was the first time since he founded his firm in 1960 that he thought he might be forced to close.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.