CASE STUDY NO. 2916: CAUSE-RELATED MARKETING


Tie-in With Bike Tour Grows Melon Demand Anyone selling or buying cantaloupe knows that time is of the essence. If the cantaloupe is not sweet-smelling and a little bit soft on the rind, then it's probably past its prime. So what's a supplier to do when it's got too much of a good, perishable thing? It can either cut its losses or be proactive and get the word out to consumers to stir up demand for the melon. Asgrow Seed Co.

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