WEB MEASUREMENT SERVICE


Media and PR program evaluation firm The Delahaye Group, Portsmouth, N.H., has introduced a new service to measure Web site visit activity. The Measurement of Visitors Profiles service, enables construction of profiles of visitors. By utilizing registration data filled out by site visits, the service allows these visitors to be categorized by up to 200 different characteristics, such as age, gender, household composition and lifestyle. An analysis of 100,000 hits on a site starts at $16,500. (Delahaye, 603/431-0111)

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