Media and PR program evaluation firm The Delahaye Group, Portsmouth, N.H., has introduced a new service to measure Web site visit activity. The Measurement of Visitors Profiles service, enables construction of profiles of visitors. By utilizing registration data filled out by site visits, the service allows these visitors to be categorized by up to 200 different characteristics, such as age, gender, household composition and lifestyle.
WEB MEASUREMENT SERVICE
You might also be interested in:
- 6 Steps to Help Coordinate a Crisis Response in a Large Corporation
- The Week in PR
- How to Use Social and Traditional Media to Promote Your White Paper
- A Job for Communicators: Just 47% of Workers Receive Diversity Training
- Tips and Tricks to Use Facebook's New Live Video Feature to Boost Brand Engagement