It's a political party's big chance to capture America's attention and show what it has to offer. The Republican National Convention held Aug. 12-15 in San Diego was meant to introduce candidate Bob Dole to America, boost momentum for his campaign, and improve his public relations stature. Efforts to reinforce party platforms and messages through a parade of speakers, interviews and television shots underscores that the convention was all about image -- just as the Democratic National Convention, which kicks off tonight in Chicago, will be. Since the show was made for TV viewers, it had to be staged, prepared and presented with no mistakes, chock full of entertainment for the critical viewing audience at home.
PUBLIC RELATIONS ON SHOW AT REPUBLICAN NATIONAL CONVENTION
You might also be interested in:
- 5 Questions to Ask Before Measuring Your Content Marketing Campaigns
- 6 Ways to Integrate Employees Into Your Organizational Messaging
- 4 Steps to a Winning Social Media Narrative
- Despite Surge in Visual Storytelling, Text Articles Lead in Engagement
- How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets