DOW CORNING TAPS TWO-WAY COMMUNICATION CHANNELS DURING DIFFICULT CHAPTER Communicating credibly and effectively with employees always is a critical challenge for corporations. When a company enters a well-publicized Chapter 11 proceeding, the stakes are even higher, so that the effectiveness of employee communications can have a direct impact on its survival. Since May 15, 1995, Dow Corning Corp., Midland, Mich., has been operating under Chapter 11 protection, an action it took to protect itself from hundreds of pending lawsuits related to silicone breast implants.
CASE STUDY NO. 2912: EMPLOYEE COMMUNICATION
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