MARKETERS CHANNEL TV NETWORKS TO THE 50-PLUS

There's a market out there -- representing age groups spanning
four decades -- asking the network television programming industry for
some substantive, intelligent content and advertising, but the
networks apparently aren't paying attention.
PLAN, the Primelife Advisory Network, a volunteer advocacy group that
defends the 50-plus age group, recently unveiled findings from a
television programming survey sent in January to its more than 300
members in 31 states.