AIR CRASH PUTS COMPANY IN UNWELCOME SPOTLIGHT

A company crisis involving lives lost is always the worst
scenario an organization faces. The May 11 Florida crash of an airline
operated by ValuJet Airlines Inc. presented the carrier with two
difficult tasks: communicating with family, friends and the media
about the 110 people who died, and addressing unfavorable perceptions
about the airline's safety, and ultimately, its financial viability.