HOW TO COMMUNICATE CORPORATE CHANGE TO EMPLOYEES

Change is a touchy subject within a company--but is required if
companies are to prosper as markets and technologies change. So how
should companies tackle communicating change to front-line employees,
especially when the future of the company is at stake? T.J.
Larkin, partner in Larkin Communication Consulting and co-author with
Sandar Larkin, of "Communicating Change: Winning Employee Support for
New Business Goals" (McGraw-Hill, New York), has an idea.