Subscriber Exclusives: This Week in PR News
- Fixing Reputation All in the Recovery
- Brand Changes Mean Having New Conversations
- Bring New Disciplines Into the PR Fold
- The Psychology of Influencer Marketing
- How PR Can Take a Seat at the Revenue Table
- No Success Without Risk
- The Week in PR—March 23, 2015
- How is Your Online Video Developing as a PR Tool?
- The Week in PR—March 16, 2015
- Annual Reports: Not Sexy, But Crucial
- How To Get PR Boots on The Ground Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
- How To Shed Light on Complex Stories On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
- How to Make the Value Proposition in Content Work for the Brand and End-User Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.
- 4 Visual Storytelling Tips for the Text-less Age It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.
- Authenticity, Agility and Pursuit of Brand Clarity As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
- Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.
- Northwestern Mutual Goes to Bat for Childhood Cancer Northwestern Mutual's Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.
- Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined.
- Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.
- Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.
- #Katch May Make Your Meerkat Strategy Easier As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question.
- The Psychology of Influencer Marketing Unlike some audiences that brands and organizations cater to, influencers are not monolithic but are a loosely affiliated group of individuals who can have a pivotal influence on PR’s ability to drive conversation and spread the word. But getting people online to share information about your company’s products/services or values requires a different mindset than blasting a press release to a similar demographic or giving a presentation to like-minded people.
- St. Patrick’s Day May Be PR Remedy for What Ails Guinness A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.
- 8 PR Lessons from SXSW 2015 Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.
- Booking More Consumers With Video The travel industry is faring better when it comes to engaging consumers via social channels.
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Matthew SchwartzEditor, PR News212-621-4940
Steve GoldsteinEditorial Director, PR Events212-621-4890
Kate SchaefferDirector of Marketing & Event Logistics301-354-2303
Laura SnitkovskiySenior Marketing Manager301-354-1610
Amy JefferiesVP, Marketing301-354-1699
Diane SchwartzSVP/Group Publisher212-621-4964