Subscriber Exclusives: This Week in PR News
- The Costs of Sloppy Grammar Are Incalculable
- Communicators’ Challenge: Fresh Ideas at Legacy Brands
- Preparing Yourself for the Media Spotlight
- Demonstrating PR’s Value to C-Suite Executives
- Giving Your Stories a Sharper (and Bigger) Reach
- Abandon ‘Platform-First’ Approach to Social Media
- Growing Need to Break Down Silos
- Managing Crises in a Ever-Chaotic World
- Social Media: Companies Wade Into the Talent Pool
- Communicating on a Separate Plane
How To Get PR Boots on The Ground
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
How To Shed Light on Complex Stories
On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
How to Make the Value Proposition in Content Work for the Brand and End-User
Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.
4 Visual Storytelling Tips for the Text-less Age
It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.
Authenticity, Agility and Pursuit of Brand Clarity
As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
Northwestern Mutual Goes to Bat for Childhood Cancer
Northwestern Mutual's Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.
Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice
Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined.
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.
Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign
Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.
Credit Goes to Amex Foundation and National Trust for Historic Preservation for Helping to ‘Repair’ America
The American Express Foundation and the National Trust for Historic Preservation are leading the charge to encourage Americans to preserve the nation’s cultural history. The combination of aging locations in need of repair, local pride, passionate voices and the advent of social media have resulted in the two organizations not only helping to repair buildings and sites in need but also giving people a sense of ownership, pride of place and the realization that each individual can make a difference.
Abandon ‘Platform-First’ Approach to Social Media
Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.
▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential
Social Media: Companies Wade Into the Talent Pool
Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.
Pew Study: Millennials Read More Books Than Older Generations
According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it's time to challenge the conventional wisdom regarding millennials.
The Fickle Consumer
Even the most popular brands are not immune to rapidly changing consumer tastes.