Subscriber Exclusives: This Week in PR News
- Despite Surge in Visual Storytelling, Text Articles Lead in Engagement
- Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike
- 4 Steps to a Winning Social Media Narrative
- 6 Ways to Integrate Employees Into Your Organizational Messaging
- 5 Questions to Ask Before Measuring Your Content Marketing Campaigns
- How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets
- Larger Agencies Feel Financial Pain of Adding Skilled Labor to Staffs
- Create a Schedule to Make Your YouTube Channel Stand Out
- Two-Way Communication Key to Get Millennials to Think Strategically
- How to Handle Demanding Clients
How To Get PR Boots on The Ground
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
How To Shed Light on Complex Stories
On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
How to Make the Value Proposition in Content Work for the Brand and End-User
Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.
4 Visual Storytelling Tips for the Text-less Age
It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.
Authenticity, Agility and Pursuit of Brand Clarity
As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.
4 Tips for a Successful Social Media Takeover
The change in voice and personality as a result of a takeover has the potential to invigorate longtime fans and newcomers alike.
This is What a Successful Agency-Client Relationship Looks Like
St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007.
How Influencers Built Buzz for Elizabeth Arden’s UntoldMOMent Campaign
Utilizing influencers can make or break a socially focused communications effort.
Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time
Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.
Northwestern Mutual Goes to Bat for Childhood Cancer
Northwestern Mutual's Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases.
Which Big Brands Are the Best Strategic Storytellers? [Infographic]
PR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune's 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness.
How to Make Sure Visual Storytelling Stays Within the Law
It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.
Find Your Level of Discomfort and Force Yourself to Stretch
"I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader."
The Week in PR, July 13 – July 20
The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.
How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity
In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.