This Week in PR News
More from this Week’s Issue
For those of you considering selling your firm or acquiring one, it’s important to know that valuing PR agencies is an inexact science and a complex process. It takes financial expertise, knowledge of the M&A marketplace and an understanding of how buyers create offers/term sheets. Below are several things you need to consider as you begin the valuation process.
A roundup of the week’s top news and trends in PR. This week we look at more implications of FTC actions against paid influencers, the passing of Ed Block.
To be an effective and persuasive presenter, you must build trust and believability in the audience’s mind. The goal of presenting is likely to inform the audience of something or persuade it to act or not. To do this successfully, the speaker must be believable and likeable.
Credibility is not a naturally occurring phenomenon. People are not born credible presenters. Credibility is something a speaker must gradually build in the mind of the audience.
There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?
Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.
What Tolstoy knew, and many others don’t, is that writing is hard.
As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.
This case study looks at how a nonprofit broke the clutter to make sure its message was heard. It used creativity to make sure its message was heard.
In seven weeks, a small group of university students ignited sweeping change across the campus of King University in Tennessee. In just 1,176 hours, the grassroots social media campaign united a formerly fragmented collection of students, faculty, staff and alumni. In 49 days, King’s president resigned under immense pressure on social media.
Ebola deaths were mounting. In early September 2014, Liberia was logging more than 70 confirmed cases daily, and the toll was rising. With too few Ebola Treatment Units (ETUs), a scarcity of ambulances, no way to reach remote areas quickly and healthcare workers falling ill, communication was the only means to forestall spreading the deadly disease.
As PR pros, we know that a large part of our job is to consistently garner coverage for our brand in the media. Whether through traditional or digital mediums, television, radio, print, online or increasingly social engagement, the placements we secure are the measurement of our success. More often than not much of our work is done on a limited budget.
At the end of 2015, Arby’s same-store sales increased 8.1%, outpacing a comparable set of Quick-service restaurants (QSR) by an estimated 5.5% during the same period. While it might seem that this happened overnight, several elements were in place that helped prompt the brand find its voice.
B2C brands don’t seem to be listening to tales of gloom about Twitter, at least not the brands that have the most consumer engagement, according to data provided exclusively to PR News by Shareablee.
It’s rare when significant parts of business, government or sports change dramatically. Incremental change is far more common. Yet we find both incremental and significant change in a new Nasdaq Corporate Solutions/ PR News survey of nearly 400 communicators regarding press release distribution and SEO. Nearly 75% of those surveyed last month said the most important objective of sending a press release is to “generate media interest and/or press coverage.” That’s a traditional reasoning. Yet a full 25% said their top priority in sending out a release is “to be seen in web search results” [see infographic and chart on page 4]. That finding about SEO seemed inconsistent with another result: nearly 40% said they fail to consider SEO when it comes to allocating time and resources for press releases. In other words, while PR pros want their press releases to be found in web searches, nearly half are ignoring SEO when they prepare their releases.
Scrap the App:We seldom get a pitch like the one we received June 15. An email promised that a new study contained “qualitative and quantitative data” revealing “that women would rather forego sex AND makeup… Continued
You had to love the photo of a baseball catcher falling, heels over head, which CNBC ran on its site accompanying a story about pharma brand Valeant ( PRN , Mar 28), whose stock fell 5%+ May 12. The decline
As engagement with U.S. consumer brands on Instagram grew 30% in Q1 ’16 vs Q1 ’15, primed by 15% growth in posts, the bigger story was a precipitous jump in video, according to exclusive data provided by Shareablee to PR News.
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