Subscriber Exclusives: This Week in PR News
- Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics
- 5 Ways Brands Can Establish Human Relationships With Audiences
- What Good Internal Communications Looks Like at Wells Fargo & Co.
- How Volkswagen and Turing Pharma Diverge on Crisis Management
- PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth
- Week in PR
- 5 Mantras to Adopt for Proactive Media Relations
- Week in PR
- How PR Leaders Can Retain the Summer Spirit in the Workplace
- 10 Tips for Using the PESO Model to Score Earned Media Coverage
How to Create Content That’s Data Informed, Not Data Driven
When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.
How to Write Effective Press Releases That Reporters Will Actually Read
The press release is far from dead. Yet some elements of writing an effective release have changed.
5 Steps to Building a Winning Content Strategy
Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
How to Get Your Media Pitches Read
Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
How To Get PR Boots on The Ground
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
How an Agency and its Partner Convinced Social Media to #GetNaked
With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public.
How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story
To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.
4 Tips for a Successful Social Media Takeover
The change in voice and personality as a result of a takeover has the potential to invigorate longtime fans and newcomers alike.
This is What a Successful Agency-Client Relationship Looks Like
St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007.
How Influencers Built Buzz for Elizabeth Arden’s UntoldMOMent Campaign
Utilizing influencers can make or break a socially focused communications effort.
PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts
While many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed
The Week in PR
Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with
Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources
In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.
Video Driving Increase in Social Sharing
It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.
8 Tips for Boosting Your Snapchat Campaign
Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.