PR News Subscriber Resource Center

  • How To Get PR Boots on The Ground

    Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.  | MORE »

  • How To Shed Light on Complex Stories

    On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.  | MORE »

  • How to Make the Value Proposition in Content Work for the Brand and End-User

    Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy. | MORE »

  • 4 Visual Storytelling Tips for the Text-less Age

    It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million. | MORE »

  • Authenticity, Agility and Pursuit of Brand Clarity

    As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand. | MORE »

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  • How Social Media Is Altering IR/PR

    Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.  | MORE »

  • How To Own the Content Marketing Budget

    As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case? | MORE »

  • Screen Test

    If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.  | MORE »

  • 3 PR Tactics to Strategically Enable Sales Lift

    While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process. | MORE »

  • Digital PR Awards: Blogger

    Blogger Winner: Brian Solis Brian Solis’ blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. A digital analyst, … | MORE »

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