Subscriber Exclusives: This Week in PR News
- 7 PR Leaders Weigh In on Way Ahead for Subway
- Week in PR
- How PR Leaders Can Retain the Summer Spirit in the Workplace
- 10 Tips for Using the PESO Model to Score Earned Media Coverage
- How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It
- How to Write Effective Press Releases That Reporters Will Actually Read
- 3 Ways a B2B Software Company Improved Its Integrated Communications
- Social Media Engagement on Video Posts Soars 163 Percent in 2015
- The Week in PR, July 27 – August 3
- PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely
How to Write Effective Press Releases That Reporters Will Actually Read
The press release is far from dead. Yet some elements of writing an effective release have changed.
5 Steps to Building a Winning Content Strategy
Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
How to Get Your Media Pitches Read
Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
How To Get PR Boots on The Ground
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
How To Shed Light on Complex Stories
On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
How an Agency and its Partner Convinced Social Media to #GetNaked
With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public.
How a Small PR Team Rebooted a Century-Old Brand’s Strategic Story
To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.
4 Tips for a Successful Social Media Takeover
The change in voice and personality as a result of a takeover has the potential to invigorate longtime fans and newcomers alike.
This is What a Successful Agency-Client Relationship Looks Like
St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007.
How Influencers Built Buzz for Elizabeth Arden’s UntoldMOMent Campaign
Utilizing influencers can make or break a socially focused communications effort.
Video Driving Increase in Social Sharing
It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.
8 Tips for Boosting Your Snapchat Campaign
Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.
The Week in PR, August 3 – August 10
Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.
PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely
Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.
Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending
With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.