Allegro Resorts made a splash with its "Fly for Free in Your Bathing Suit" promotion, held earlier this month to kick off TWA's new nonstop flight service from New York to
the Caribbean destinations Turks and Caicos. The promo scored major airtime when 238 TV stations picked up b-roll footage of bikini-clad couples camped out at New York's JFK
airport hoping to win a seven-night resort stay. "This type of video can be used as the final segment or 'kicker' to close a newscast in a lighthearted way," says Douglas Simon,
president of DS Simon Productions, which produced and distributed the b-roll package.
Stunt Watch
