â–¶ Girl Talk: A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how to best communicate with them. Key findings include:
• 78% of teenage girls use social media to keep in touch with friends, while three-quarters report being in “constant contact” with friends through texting, Facebook, iChat, AIM or other social media services.
• About 80% of teenage girls prefer to share information via one-to-one communication (texting or phone calls) over “broadcast” platforms such as Facebook and Twitter.
• 65% of teen girls say when their favorite brand or store has a sale they want to share the information with their best friend or sister, and 57% want to share a new brand or trend they have discovered.
• 71% of teenage girls do not go online to browse aimlessly, but for a targeted purpose: to maintain existing friendships.
Source: Euro RSCG WWPR and MicroDialogue