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Social Media as a PR Measurement Tool: A Quick Survey

A survey by PR News and Waggener Edstrom Worldwide

Please respond by March 18, 2010


All PR professionals are expected to be experts in social media whether or not the C-suite understands or believes in it yet. You’ve got your own strategies in place and systems of measurement, but how are your peers using and measuring social media? To help you overcome the feeling that you’re operating in a vacuum in regard to social media, PR News and Waggener Edstrom Worldwide have produced the following survey designed to identify some industry-wide trends.

Please take a few minutes to answer the survey questions. Your individual responses will be held in strict confidence. The overall preliminary results will be released at PR News' March 23 PR Measurement Conference and will be published in PR News and on PR News Online.

Bonus for responding: You will receive the full results of this survey plus a special report, "Thriving During a Communications Cataclysm." Thank you for participating.

Please fill out all fields below in order to receive the survey results and the bonus report.


All fields marked with an asterisk (*) are required.
First Name:*
Last Name:*
Company Name:*
Company Type:*
Job Title:*
Email:*
Phone Number:*
Address:*
City:*
State/Province:*
Zip/Postal Code:*
Country:*
1.
Do you feel your competition's level of reporting on social media is better, worse or the same as your company’s?
Better
Worse
About the same
2.
When it comes to your communications impact, what are you now measuring? (choose all that apply)
Tone
Influence
Impressions
Emotional reaction
Other:
3.
Are there expectations at the senior management level to see social media measurement as part of your reporting?
Yes
No
4.
Has media measurement become more sophisticated in your organization in the last year?
Yes, robust system that includes digital measurement
No, still counting print impressions
Just starting to think about it
We would like it to be more sophisticated, but don't know where to start
It’s a 2011 goal for us
Other:
5.
Today it's possible to harness intention to better understand the river of information and more closely deliver personalized, valuable content when and where the audience wants and needs it—thus driving engagement, action, additional strings of intention and, ultimately, brand loyalty. Is "intention" something you are thinking about today?
Absolutely
Sometimes
Just starting to think about it
Not at all
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