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May 23, 2008


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June 23, 2008


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August 15, 2008


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Research & Surveys

Media Use Survey: Take it Now (Bonus for Responding)

PR News/Counselors Academy survey

A New Era of Talent Management?

Charting The Industry: Digital Survey Reveals Insecurity

Transforming Human Resources

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Digital Media Use Survey

A 2-minute survey from PR News and Medialink

Please respond by May 30   

When your responsibility is to navigate today's diverse media environment for your company or clients, does it make you more or less likely to jump on board with the next generation in communications technologies? How are you equipping yourself to experience media, personally and professionally? In this first annual Digital Media Use survey from PR News and Medialink, we aim to paint the picture of how PR professionals like you are embracing (or not embracing) digital media. Please take a few minutes to contribute.
 
Bonus for responding: fill out this survey, and you will receive the full survey results plus a $50 coupon to be used on any PR News guidebook at prnewsonline.com.

Privacy Statement: your responses to this survey will be kept in strict confidence and your identity not used in any reporting of the findings without express permission.

All fields marked with an asterisk (*) are required.
First Name:*
Last Name:*
Company Name:*
Company Type:*
Job Title:*
Email:*
Phone Number:*
Address:*
City:*
State/Province:*
Zip/Postal Code:*
Country:*
1.
GADGETRY - I personally use (choose all that apply):
Wireless home network
Mobile Personal Digital Assistant (PDA) or smartphone
High definition television monitor
Digital Video Recorders (DVRs) including TiVo
Satellite Radio
Mobile car video system
2.
RICH MEDIA WEB PUBLISHING - I personally maintain or produce my own (choose all that apply):
Blog
Social networking page (MySpace, Facebook, etc.)
Channel on Web video platform (YouTube, Yahoo Video, etc.)
Podcasts, RSS feeds or widgets
Virtual community residency (Second Life, Multiverse, etc.)
3.
REAL-TIME CONNECTIVITY: I personally use (choose all that apply):
Twitter or Dodgeball
Instant Messenger
Webcam
Other:
4.
ADOPTION Rank these factors in order of most important in your decision to purchase or adopt for personal use (1-highest to 5-lowest)
a.
professional product reviews
1
2
3
4
5
b.
competitor adoption
1
2
3
4
5
c.
brand name
1
2
3
4
5
d.
price
1
2
3
4
5
e.
informal, personal recommendations
1
2
3
4
5
5.
RETURN ON INVESTMENT MEASURES Rank these in order of most important in your decision to purchase or adopt for personal use (1-highest to 5-lowest)
a.
time efficiency
1
2
3
4
5
b.
cost savings
1
2
3
4
5
c.
generation of leads or contacts
1
2
3
4
5
d.
risk protection
1
2
3
4
5
e.
streamlining of activities
1
2
3
4
5

 

 
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