Strong Brand Foundation Will Weather CEO Transition

The top executives at United Airlines, Ford Motors, British Telecom and Palm all resigned this fall, and it isn't over yet. The average tenure of the corporate CEO has dropped
steadily in recent years, and now stands at just 33 months. So there's sure to be more turnover in the near future. At the same time, media coverage of CEOs ramped up steadily
throughout the 1990s, according to CEOTrack, Burson-Marsteller's quarterly tracking system of CEOs in the news. In 1990, U.S. CEOs got mentioned in the news an average of 26 times
per day. By the second quarter of 2000, top executives were getting 88 mentions a day.