Striking Out with Broadcasters? Key is To Think Inside The Box

If PR pros were graded on the quality of their pitches to TV broadcasters they would probably get a collective C -- good on preparation, lousy on execution and knowledge of
the programs they are pitching. Those are two key findings in D S Simon Productions' annual survey of broadcasters. The survey, which was sent to both national- and local-station
broadcasters in the nation's top 200 markets, took the pulse of broadcasters on a wide range of issues, including effectiveness of pitches, how broadcasters like to receive them.