Strategy of the Week

Sour grapes will get you nowhere with a reporter. When a
journalist makes a legitimate mistake - misspells the name of your
CEO, writes about your enterprise software in a feature on consumer
technologies, or misstates your candidate's position, it's up to
you to make sure a correction is made. But when you're upset by
lack of coverage, don't call a reporter to complain - much as you
might like to.