Strategic Philanthropy Gains New Meaning

Big business just can't seem to win these days. From Enron to Arthur Andersen to Kmart, some of America's biggest corporate players are taking a beating in the press. Strategic
philanthropy has always been key to maintaining - or re-establishing - a rapport between corporate America and consumers. But with the Olympics coming up and America still
recovering from Sept. 11, cause-related marketing and sponsorships, particularly of all things patriotic, are at an all-time high.