Straighten Up And Fly Right: Tough Questions For Boeing’s Brass

It's the rare company that hasn't been slammed with a
public-relations crisis. Depending on how severe the damage - and
how quickly the wound is cauterized - companies can either fess up
and regroup or face the wrath of the media and other stakeholders.
Results of how companies handle crises vary, of course, ranging
from corporations that implode (Enron) or that take the
bullet, fire the CEO, pay a hefty fine to regulators without
admitting any wrongdoing and hope that the Gods of Short Memory are
smiling down on them (Marsh & McLennan Companies).