PR News' Lessons Learned from the PR Trenches

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PR News' Lessons Learned from the PR Trenches is a one-of-a-kind collection of anecdotes, tips and the lessons learned from communicators nationwide. We've selected 50 stories from PR professionals of all levels and at organizations large and small -- real-life PR experiences that have led to more successful campaigns, better-managed PR departments, improved relations with stakeholders, and just as importantly, has taught these communicators the tough lessons that have made them stronger PR professionals.

Here's a sampling of some of 50 "Lessons Learned":

• Helen Wagner, 3M, on Adapting PR Ideas to a Worldwide Audience
• Kimberly Cooper, Siemens Medical Solutions, on Five Lessons In Understanding The Real Role of The PR Practitioner
• Margery Kraus, APCO Worldwide, on Delivering the Sizzle and the Steak
• James E. Lukaszewski, on Manage Your Own Destiny... Or Someone Else Will
• Shelley Bird, NCR Corp., on Implementing Gold Standards
• Lou Hoffman, on PR as a Critical Tool to Build a Start-Up's Image
• Brenda C. Siler, American Speech-Language-Hearing Association, on Research and Evaluation on a Shoestring
• Mike Smith, White & Baldacci PR, on The Reporter is our Customer

Don't spin your wheels any longer -- find out what lessons -- and mistakes -- the pros have learned so you can be more successful in your own endeavors.

PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com for a replacement.