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The age of digital communications has matured past its infancy, having reached milestones well beyond its years, and what a growth spurt it’s been. From a mere five years ago — when e-mail communications was a no-brainer and blog volume was barely above a whisper — to now, PR professionals have had quite a job of keeping up with constant changes and opportunities in online communications.

But hope is not lost, as there are a growing number of exemplar communications programs that have harnessed the power of digital platforms in innovative ways. Take IBM and its use of online “Jam Sessions” to engage employees and customers alike, or Philips Electronics’ adoption of video-gaming technology to train employees and foster an internal culture of teamwork. Then there’s Southwest Airlines’ pervasive success with the “anarchic,” consumer-generated content of blogs and online video platforms like YouTube. These examples are just a taste of the leading communications strategies you’ll find in the pages of the PR News Digital PR Guidebook.

Chapters in the Digital PR Guidebook:

• Chapter 1: Research
• Chapter 2: Internal Digital Communications
• Chapter 3: Digital Media Relations
• Chapter 4: Search Engine Marketing & Optimization
• Chapter 5: Stakeholder Engagement
• Chapter 6: The Blogosphere
• Chapter 7: Digital Video
• Chapter 8: Social Media Networks
• Chapter 9: Digital Integration
• Chapter 10: Digital Measurement

Our editors culled information from all corners of cyberspace — and from the minds of its top visionaries — to offer you and your team the most comprehensive roadmap of digital communications best practices and strategies. And no region — from the Wild West of social networks like Second Life and MySpace to the mathematical jungle of new media measurement — will be left unexplored. We hope you enjoy the book! Order your copy online or call 888-707-5814!

Order your copy online or call 888-707-5814!

PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com for a replacement.