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We've asked executives from all types of organizations—from major corporations to small colleges to large manufacturers to major media companies—to share what they're doing, what they're learning and how they are communicating their green initiatives.
This guidebook is designed to provide many perspectives and varying tactics on going green. What's right for one company may not be right for yours, but throughout this book you'll see that the worst you can do is to not try. There is no cookie-cutter recipe here, but there are shared strategies and tactics.
This is the industry's only book on Going Green tailored to communicators. Order your copy online or call 888-707-5814!
Chapters Include:
Chapter 1: Going Green Overview
Chapter 2: The Workplace
Chapter 3: Campaigns
Chapter 4: Recycling
Chapter 5: Media Companies: Case Studies
Chapter 6: Nonprofits and Government Organizations: Case Studies
Chapter 7: More Going Green Case Studies
Chapter 8: Manufacturing, Printing, & Design
Chapter 9: CSR: Reporting & Tactics
Chapter 10: How-To Go Green
Companies Covered in the Guidebook Include:
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Albuquerque Public Schools
American Jewish Committee
BASF
Booz Allen Hamilton
Bright Idea Advertising and Public Relations
Boston College Center for Corporate Citizenship
Broward County Library
Brown-Forman
Cabot Creamery
CellForCash.com
Charles Communications
Chiquita
City of Arlington, Texas
City of Greeley, Colordao
City of Columbia Department of Public Services
City of Fort Collins, Colorado
Colloquy
Conservatree
Constructive Communication Inc.
Cone Inc
Critical Care Medicine
TheDailyGreen.com
DDB Brand Integrity Group
Dittus
Comcast
Consulting
Cox Communications Partners
Dolby Laboratories
Edelman Public Relations
Environmental Protection Agency
Fetzer
Forest Stewardship Council
Furnished Quarters
GE Corporation
Geltz Communications
GO Initiatives
Graham & Associates
Green Canary Sustainability
Green Jays Communications
Greenstar North America
Guidance
Harrah’s Council Bluffs Casino & Hotel
Horseshoe Council Bluffs Casino
HP
Ideaworks Marketing & Design
imc²
Indiana Office of Energy & Defense Development
Institute for Sustainable Enterprice
Dow Chemical
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DuPont
EnviroMedia Social Marketing
Kellogg School of Management
Kleber & Associates
Magazine Paper Project
Marek & Company
Metech International
Minnesota Pollution Control Agency
Modern Dog
Monroe College
mStoner
National Geographic
Net Impact
Newspaper Association of America
Nickelodeon Magazine Group
NDS
NBC Universal
Northern Arizona University Office of Public Affairs
Oregon Department of Transportation
Parsons PR
Pitney Bowes Inc.
Rea & Associates
Renourish
RF/Binder Partners
Rob Seitz Communications
Sabre Holdings
Smart Commute
Society of Critical Care Medicine
Staples
Starting Up Green
Sustainprint.com
Sustainable Forestry Initiative
SVN Marketing
Symantec Corporation
Global Tanitim Public Relations & Consultancy
Thetford Center
Travelocity
U.S. Army Environmental Command (USAEC)
Varian Semiconductor Equipment Assn
Valera Global
VIPdesk
Wal-Mart
Walgreens
Wells Fargo
The Weather Channel
Winterthur Museum & Country Estate
WPXT-TV
Xerox
Zipcar
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Order your copy online or call 888-707-5814! PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com for a replacement. |
View TOC
Companies Covered in the Book
Excerpt from Chapter 5
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Social Networks
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