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These days, measurement—at least as it relates to communications and business—has nothing to do with rulers or yardsticks. Nor does it relate to counting—clips, eyeballs or otherwise (though wouldn’t it be nice to reduce it to that, if only for a moment?) Thanks to major shifts in communications, both in terms of channels and general practices, measuring the value of PR’s contribution to bottomline business results has never been harder—or more necessary. And, while there is no one-size-fits-all solution, there are many lessons to be learned from the trials and errors, successes and failures, of your fellow communicators.

In the pages of PR News’ Guide to Best Practices in PR Measurement, you will find —insights, strategies and tactics from the foremost thought leaders in the communications discipline, many of whom have taken huge risks to explore revolutionary measurement techniques, and reaped the benefits accordingly.

Chapters in the Guidebook:

• Chapter 1: Measurement Research
• Chapter 2: Measuring Media Relations
• Chapter 3: New Media Measurement
• Chapter 4: Measuring Integrated Marketing
• Chapter 5: 360-Degree PR Measurement
• Chapter 6: Measuring Reputation
• Chapter 7: Impacting the Bottomline
• Chapter 8: Measurement Case Studies
• Chapter 9: Measurement Resources

Whether you want tips for new media measurement, ways to impact your bottom line or best practices in quantifying the results of integrated marketing efforts, these articles will break down any measurement conundrum into actionable steps, thus enabling you to take the reins in managing your organization’s reputation, messaging and engagement with stakeholders.

We hope you learn from these executives’ lessons and find inspiration in their hard-won battles on the measurement front. Go forth and measure!

Order your copy online or call 888-707-5814!

Order your copy online or call 888-707-5814!

PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com for a replacement.