Steve Halsey is a senior strategist with significant experience helping Fortune 500 and Blue Chip clients establish differentiated brand and business positioning; launch new products; build, protect and manage reputations; ideate and explore new concepts and models; and, map out winning strategies that help increase market share. He challenges conventional wisdom and has a proven track record of successfully building value and increasing awareness, use, trial and loyalty for brands and their parent companies in both B2B and B2C environments.
Steve led the development of the agency's proprietary I Power™ strategy and messaging service and serves as G&S' lead facilitator. In addition to his role as head of the Business Consulting Practice, he has leadership responsibility for the agency's digital and social media offerings. Steve is a member of the International Association of Business Communicators and Public Relations Society of America, and has contributed content to PR News' guidebooks.