Starting A Business Requires More Than Good Ideas

NEW ORLEANS - Starting your own PR consultancy will require financial deftness and at least a year of start-up funds, not just a ledger of ideas, according to presenters at the International Association of Business Communicators conference here last week. It has been commonplace for communicators to prioritize right-brain creativity over left-brain analytical skills, but the tides are turning as more communicators shed traditional corporate titles.