Employees Sign On To 'Make a Difference'
When she was with the PR firm Mona Meyer McGrath & Gavin in the early 1980s, Sara Gavin, along with her senior partners, helped to inaugurate a pro bono plan to assist
local nonprofit agencies crafting strategic communication plans. The program got a big boost in 1986, however, after Weber Shandwick acquired Mona Meyer and incorporated the pro
bono plan into the existing company.