Sprint PCS becomes the Apple of The Big Apple’s Eye

A recent community and media relations effort to take a bite out of the Big Apple crime scene and announce the arrival of a cellular company was a proven success, with the pilot program moving ahead to help maintain safety in Gotham City. Hired by Sprint PCS and working closely with the non-profit Cab Watch organization, Kratz & Company Inc. answered this wireless company's call in July 1998 to establish a presence in the New York market.