The extremes of communication have been replaced with shades of gray. Reaching stakeholders is a combination of risk-taking, innovation, technology and a little bit of luck. Thus, building and
maintaining strong brands is an art form that many PR and marketing professionals are continuing to perfect. However, a new strategy book published by Booz Allen Hamilton in July 2007, entitled CMO
Thought Leaders: The Rise of the Strategic Marketer, highlights the philosophies of communications managers who are redefining integrated communications. According to them (and everyone else), a new
age is upon us, and new rules of engagement apply. Thus, consider the following 10 Communications Commandments, culled from the insight and wisdom offered in CMO Thought Leaders.