Sports Product Scores a PR Coup with Kid’s Idea

Hands-on Basketball, a toy dreamed up by Christopher Haas for his elementary school's invention fair, didn't win a prize. But it did win the support of a distributor and sold 23,000 units in the first two months of this year. That's almost two-thirds of the 40,000 units sold in all of 1998, says Al Gutierrez, retail brand manager at Sportime, the company that bought the idea and created a family of products around the idea.