19961007
SPORTS MARKETING ALLIANCE
October 7, 1996
PR and sports marketing firm National Media Group Inc., New York, formed an alliance with Integrated Sports Marketing Inc., Southport, Conn. The firms will work jointly on programs for clients including Comsat Corp. [CQ], The Stroh Brewery Co. and the GridIron Games. (National Media, 212/424-0134; Integrated Sports, 203/255-8911)