In this special issue of PR NEWS, we examine an element of corporate communications that has taken on paramount importance since Sept. 11. The Cone/Roper2001 Corporate
Citizenship Survey shows Americans overwhelmingly looking to corporations to play positive roles in the community. But the Golin/Harris Trust Survey released last week shows
citizens are disappointed in corporate America's delivery on their expectations (see This Just In).
Read on for the latest news, strategies and tactics on winning the trust of your communities, from local audiences to international stakeholders.