October 20, 2016 in New York City
Speaker Presentations

To view each speaker's presentation click on their name.

Putting Paid Social to Work to Amplify Your Messages--and How to Win Budget Dollars From C-Suite Skeptics
Allen Plummer, Content Marketing & Social Media Strategist, Institutional Business, Vanguard, @MktrAllen
Melissa Baratta, Senior Vice President, Affect, @mlbaratta

Snapchat Content Strategy & Measurement: Managing the Platform's 2 Pain Points
Melanie Cohn, Social Media Marketing Manager, Dunkin' Brands, @socialmel
Sarah Maloy, Director of Social Media and External Video, Fuse Media LLC, @smaloy
Kathy Baird, Managing Director of Social, North America, Ogilvy, @kathymbaird

How to Increase Earned Media Coverage in a Social Media World
Doug Simon, President & CEO, D S Simon Media, @DSSimon
Tim Haslam, Managing Director, Principal, SWNS Media Group, @swnsmediagroup

How to Create a Measurable Video Strategy Across Social Platforms
Elizabeth Sorrell, Social Media Senior Manager, National Audubon Society, @ebethsorrell
Elaine Seward, Video Producer/Social Media Director, American Chemical Society, @sewelai

Keynote Presentation: Transforming Your Corporate Communications Strategy With Brand Journalism
Doug Busk*, Group Director, Digital Communications & Social Media, Corporate Communications, The Coca-Cola Company, @dbusk
*This presentation is split in two parts:
-Part 1
-Part 2

It's Alive! Live Broadcasting with Twitter's Periscope and Facebook Live
Karen Vega, Director of Social Media Activations and Earned Media, Viacom, @KarenitaV
Brandi Boatner*, Digital Experience Manage, IBM, @ThinkBluePR.
*This presentation is split in two parts:
-Part 1
-Part 2

The Information Technology Skills PR Pros Need to Survive and Thrive
Greg Kunkel, Senior Marketing Communications Program Manager, Pacific Northwest National Laboratory, @gakunkel
Kevin Kautsky, Communications Group Manager, Energy and Movement, Pacific Northwest National Laboratory, @KevinKautsky

Use Instagram to Visualize Your Brand's Messages--and Use Creative Takeovers to Broadcast Those Messages
Lindsay Kaplan, Vice President of Communications, Casper, @lindsaykap
Sid Orlando, Managing Editor, Kickstarter, @ohreallysid

What's the Next Big Social Media Platform?
Marissa Pick, Director of Social Media and Content Engagement, CFA Institute, @marissapick
Kashem Miah, Global Director, Social Media & Content Marketing, Shutterstock, @KashMiah